Why Some Homes Sell in 7 Days—and Others Sit for 70

Every seller dreams of a quick, smooth sale. And in a competitive market like Ventura County, it’s easy to assume that every home will fly off the market. But that’s not always the case. Some homes are snapped up in just a few days. Others sit for weeks—or even months—without serious offers. Why does this happen?

The truth is, there’s a formula to selling quickly, and it’s not always about price. It’s about presentation, preparation, and positioning. Here’s what I’ve learned from over 20 years in the real estate business—and what every seller should know to avoid the 70-day stall.

The Anatomy of a 7-Day Sale

Homes that sell in a week tend to have several things in common. It’s not luck—it’s intention.


1. Spot-On Pricing

The best-priced homes don’t just follow comps—they anticipate the market. A smart pricing strategy uses hyper-local data, active listings, and even buyer behavior insights to attract attention without undercutting value.


2. High-Impact Presentation

Buyers shop with their eyes first. A home that’s clean, staged, well-lit, and decluttered will photograph better, show better, and feel better. From the curb to the closet, these homes tell buyers: "We’re ready for you."


3. Professional Marketing

Homes that sell fast usually hit the market with strong visuals: high-res photography, drone shots, 3D walkthroughs, and thoughtful copywriting. They’re marketed across multiple platforms and often have a pre-launch plan that builds buzz before the listing goes live.


4. Easy Showing Access

The more buyers can see your home, the more likely you are to get offers. Sellers who allow flexible showing schedules and prompt agent responses tend to generate faster interest.


5. Strategic Timing

Launching your listing on a Thursday or Friday ensures it gets weekend exposure—the busiest time for showings. Homes that go live on Mondays often miss this prime window.


The Warning Signs of a 70-Day Listing

If a home sits too long, the market starts to wonder: what’s wrong? Even great homes can stall for reasons that are completely fixable.


1. Overpricing

This is the number one reason listings stagnate. Even in a hot market, buyers are informed and cautious. If they see better value elsewhere, they’ll skip your home.


2. Poor Online Presence

If your photos don’t pop or your listing lacks detail, buyers may scroll right past it. Think of your online listing as your first open house—it needs to impress.


3. Deferred Maintenance

Unfinished repairs, outdated finishes, or cleanliness issues make buyers nervous. They don’t want a project; they want a home.


4. Lack of Flexibility

If buyers can’t easily schedule a showing—or if the listing agent is unresponsive—you may miss your best chance to connect with serious prospects.


5. Missed First Impression

The first week is critical. That’s when your home is "fresh." If it doesn’t stand out right away, it quickly becomes part of the background noise.


What Can You Do as a Seller?


1. Get a Pre-Listing Home Inspection

This helps eliminate surprises and shows buyers that you’re proactive and transparent. You can address major issues—or price accordingly.


2. Invest in Staging

Even a few hundred dollars spent on professional staging can add thousands in perceived value. If staging isn’t an option, declutter and rearrange with intention.


3. Upgrade Where It Counts

Focus on simple, high-impact areas: fresh paint, new light fixtures, updated cabinet hardware, or modern landscaping can change the entire feel of your home.


4. Work With a Local Expert

A realtor who understands your neighborhood, not just your ZIP code, can tailor your listing strategy to match what’s working right now.


5. Launch Strong

Plan your listing launch like a product release: social media teasers, professional content, and a full weekend of showings.


Selling a home quickly isn’t about luck, it’s about strategy. With the right pricing, preparation, and presentation, you can create urgency and attract qualified buyers in days, not months.

If you're thinking about selling in Simi Valley, Moorpark, Thousand Oaks, or Newbury Park, let’s talk. I’ll help you craft a game plan to avoid the 70-day trap and create the kind of listing buyers can't scroll past.

Let’s turn your home into one of the success stories.

READ MORE
By Debbie Gates September 15, 2025
If you’ve been thinking about buying a home in Simi Valley or anywhere in Southern California, you’ve probably heard the term pre-approval tossed around. At first, it might sound like another piece of paperwork, but in 2025, pre-approval is more than just a formality—it’s one of the most powerful tools a buyer can have.  In today’s competitive real estate market, getting pre-approved can mean the difference between landing your dream home and losing it to another buyer. Here’s why it matters more than ever, and how you can make the most of it.
By Brook Murray September 8, 2025
Buying a home is one of the most exciting milestones in life—and if you’re considering Simi Valley, you’re already looking in the right place. Known for its scenic foothills, excellent schools, and strong sense of community, Simi Valley continues to be one of Southern California’s most desirable places to call home. But buying in 2025 looks different than it did just a few years ago. With shifting interest rates, evolving buyer demand, and new opportunities, it’s important to understand the local market before making your move. This guide will walk you through every step of the process, with insights tailored specifically to Simi Valley.
By Debbie Gates September 1, 2025
If you’re looking for an L.A. neighborhood that offers peace, charm, and great value, West Hills might just be the city’s best-kept secret. Tucked away in the western San Fernando Valley, this quiet suburb is quickly gaining attention among homebuyers who want a slower pace without sacrificing convenience. West Hills offers a rare combination: scenic surroundings, good schools, a strong sense of community, and still-relatively affordable homes compared to many other parts of Los Angeles.  Here’s why West Hills is rising in popularity—and why it’s worth considering if you’re planning a move to the L.A. area.
Two white tables with decor in front of a gray sofa with pillows.
By Brook Murray August 25, 2025
Staging your home is one of the most effective ways to make a lasting first impression on buyers. A well-staged home helps people imagine themselves living there, which can lead to faster offers and even better selling prices. The good news? You don’t need to spend a fortune to make your home look its best. With a few smart moves and a bit of creativity, you can stage your home like a pro, even on a budget.
By Debbie Gates August 21, 2025
Choosing the right interior color palette can completely transform your home. In 2025, color trends are shifting toward comfort, personality, and a strong sense of place. If you're planning to renovate, refresh your space, or prepare a home for sale, knowing what's in and what's outdated can help you create an environment that feels current and welcoming.
By Debbie Gates August 12, 2025
Relocating to a new area can be exciting, but it also comes with its fair share of stress and questions. If Ventura County is on your radar, you’re in for a unique lifestyle that blends coastal living, suburban charm, and vibrant communities. This guide will give you a clear, no-fluff overview of what to expect, what to plan for, and why Ventura County is a top choice for many relocating to Southern California.
By Brook Murray August 1, 2025
Explore Simi Valley and 12+ surrounding neighborhoods with Debbie Gates. Find the perfect community to match your lifestyle—whether you're buying or selling in Ventura & LA County.
An orange car is parked in front of a red house
By Debbie Gates July 16, 2025
Explore 6 popular neighborhoods—Simi Valley, Agoura Hills, Thousand Oaks, Moorpark, Newbury Park, and Westlake Village—with expert insights and property guides.
By Debbie Gates June 20, 2025
The real estate landscape is constantly shifting, but in 2025, we’re seeing buyer behavior evolve in real-time—and if you're a home seller, it's time to pay close attention. From search habits to financing flexibility and emotional decision-making, today’s buyers are operating differently than they did even a year ago.
By Brook Murray June 18, 2025
As of Q2 2025, the Simi Valley real estate market remains both competitive and full of opportunity for those who approach it strategically. Whether you're buying or selling, understanding the local trends can help you make smarter, more confident decisions. As a local realtor deeply connected to the Ventura County community, I’ve gathered some of the most relevant insights from this quarter’s data—and what it means for you. Home Values on the Rise The median listing home price in Simi Valley is now $864,900, showing a 4.8% increase compared to the same time last year. Even more notable is the median sold price of $855,000—a rise of 8.6% year-over-year. This signals that homes are not only being listed higher but are also closing close to or at asking price. This appreciation reflects growing buyer demand and confidence in the Simi Valley market, especially among families and remote workers looking for more space, community-oriented neighborhoods, and a balanced lifestyle not too far from Los Angeles. What Sellers Should Know Inventory has increased 7.9% month-over-month, with 163 active listings on the market. While more homes for sale means more competition, it also brings more serious buyers to the table. Sellers should prioritize strategic pricing and expert marketing to stand out. Homes are selling in about 38 days on average. Those that are priced right and show well—meaning they’re clean, staged, and professionally photographed—are receiving multiple offers. In fact, many are going under contract within the first two weeks. If you're considering selling, now is the time to prepare. Even small improvements like repainting walls, upgrading cabinet hardware, and refreshing landscaping can have a big impact. Another important point for sellers: buyers today are savvy. They come armed with data, comparable sales, and often a REALTOR® of their own. That’s why it’s critical your listing positions your home as a smart and move-in-ready investment—not just a structure with potential. What Buyers Should Watch Despite more listings, the market remains competitive. Many homes receive multiple offers, especially those in popular school zones or with desirable upgrades like home offices, energy-efficient windows, or updated kitchens. Buyers should come prepared with pre-approvals, flexible timelines, and reasonable expectations. It’s not just about offering the highest price—it’s also about presenting clean terms, strong financials, and building rapport with the seller. One advantage for buyers in Q2? Slightly more inventory gives you options to compare and leverage. Don’t be afraid to walk away from overpriced listings or those in less-than-ideal condition. There are good homes out there—especially if you’re working with a REALTOR® who knows how to spot them quickly. Key Neighborhood Trends In neighborhoods like Wood Ranch, Big Sky, and Central Simi Valley, we’re seeing faster turnaround times and above-asking offers. Buyers are prioritizing walkability, school ratings, and access to parks, shopping, and transportation corridors. In contrast, properties in more remote or dated subdivisions may sit longer unless priced competitively or renovated to reflect buyer preferences. Rental Market Snapshot While this blog is focused on homeownership, it’s worth noting that the rental market in Simi Valley is also tight, with high demand for 3-bedroom single-family homes. For investors, this could present a unique opportunity. Simi Valley continues to show resilience and promise. Whether you’re entering or exiting the market, working with an experienced local agent can help you navigate pricing, negotiations, and timing to your advantage. If you’re ready to explore your options, or just want a no-pressure chat about your home’s value, I’d be honored to be your guide. Let’s connect for a personalized plan that aligns with today’s market and your goals.
By Debbie Gates September 15, 2025
If you’ve been thinking about buying a home in Simi Valley or anywhere in Southern California, you’ve probably heard the term pre-approval tossed around. At first, it might sound like another piece of paperwork, but in 2025, pre-approval is more than just a formality—it’s one of the most powerful tools a buyer can have.  In today’s competitive real estate market, getting pre-approved can mean the difference between landing your dream home and losing it to another buyer. Here’s why it matters more than ever, and how you can make the most of it.
By Brook Murray September 8, 2025
Buying a home is one of the most exciting milestones in life—and if you’re considering Simi Valley, you’re already looking in the right place. Known for its scenic foothills, excellent schools, and strong sense of community, Simi Valley continues to be one of Southern California’s most desirable places to call home. But buying in 2025 looks different than it did just a few years ago. With shifting interest rates, evolving buyer demand, and new opportunities, it’s important to understand the local market before making your move. This guide will walk you through every step of the process, with insights tailored specifically to Simi Valley.
By Debbie Gates September 1, 2025
If you’re looking for an L.A. neighborhood that offers peace, charm, and great value, West Hills might just be the city’s best-kept secret. Tucked away in the western San Fernando Valley, this quiet suburb is quickly gaining attention among homebuyers who want a slower pace without sacrificing convenience. West Hills offers a rare combination: scenic surroundings, good schools, a strong sense of community, and still-relatively affordable homes compared to many other parts of Los Angeles.  Here’s why West Hills is rising in popularity—and why it’s worth considering if you’re planning a move to the L.A. area.
Two white tables with decor in front of a gray sofa with pillows.
By Brook Murray August 25, 2025
Staging your home is one of the most effective ways to make a lasting first impression on buyers. A well-staged home helps people imagine themselves living there, which can lead to faster offers and even better selling prices. The good news? You don’t need to spend a fortune to make your home look its best. With a few smart moves and a bit of creativity, you can stage your home like a pro, even on a budget.
By Debbie Gates August 21, 2025
Choosing the right interior color palette can completely transform your home. In 2025, color trends are shifting toward comfort, personality, and a strong sense of place. If you're planning to renovate, refresh your space, or prepare a home for sale, knowing what's in and what's outdated can help you create an environment that feels current and welcoming.
By Debbie Gates August 12, 2025
Relocating to a new area can be exciting, but it also comes with its fair share of stress and questions. If Ventura County is on your radar, you’re in for a unique lifestyle that blends coastal living, suburban charm, and vibrant communities. This guide will give you a clear, no-fluff overview of what to expect, what to plan for, and why Ventura County is a top choice for many relocating to Southern California.
By Brook Murray August 1, 2025
Explore Simi Valley and 12+ surrounding neighborhoods with Debbie Gates. Find the perfect community to match your lifestyle—whether you're buying or selling in Ventura & LA County.
An orange car is parked in front of a red house
By Debbie Gates July 16, 2025
Explore 6 popular neighborhoods—Simi Valley, Agoura Hills, Thousand Oaks, Moorpark, Newbury Park, and Westlake Village—with expert insights and property guides.
By Debbie Gates June 20, 2025
The real estate landscape is constantly shifting, but in 2025, we’re seeing buyer behavior evolve in real-time—and if you're a home seller, it's time to pay close attention. From search habits to financing flexibility and emotional decision-making, today’s buyers are operating differently than they did even a year ago.
By Brook Murray June 18, 2025
As of Q2 2025, the Simi Valley real estate market remains both competitive and full of opportunity for those who approach it strategically. Whether you're buying or selling, understanding the local trends can help you make smarter, more confident decisions. As a local realtor deeply connected to the Ventura County community, I’ve gathered some of the most relevant insights from this quarter’s data—and what it means for you. Home Values on the Rise The median listing home price in Simi Valley is now $864,900, showing a 4.8% increase compared to the same time last year. Even more notable is the median sold price of $855,000—a rise of 8.6% year-over-year. This signals that homes are not only being listed higher but are also closing close to or at asking price. This appreciation reflects growing buyer demand and confidence in the Simi Valley market, especially among families and remote workers looking for more space, community-oriented neighborhoods, and a balanced lifestyle not too far from Los Angeles. What Sellers Should Know Inventory has increased 7.9% month-over-month, with 163 active listings on the market. While more homes for sale means more competition, it also brings more serious buyers to the table. Sellers should prioritize strategic pricing and expert marketing to stand out. Homes are selling in about 38 days on average. Those that are priced right and show well—meaning they’re clean, staged, and professionally photographed—are receiving multiple offers. In fact, many are going under contract within the first two weeks. If you're considering selling, now is the time to prepare. Even small improvements like repainting walls, upgrading cabinet hardware, and refreshing landscaping can have a big impact. Another important point for sellers: buyers today are savvy. They come armed with data, comparable sales, and often a REALTOR® of their own. That’s why it’s critical your listing positions your home as a smart and move-in-ready investment—not just a structure with potential. What Buyers Should Watch Despite more listings, the market remains competitive. Many homes receive multiple offers, especially those in popular school zones or with desirable upgrades like home offices, energy-efficient windows, or updated kitchens. Buyers should come prepared with pre-approvals, flexible timelines, and reasonable expectations. It’s not just about offering the highest price—it’s also about presenting clean terms, strong financials, and building rapport with the seller. One advantage for buyers in Q2? Slightly more inventory gives you options to compare and leverage. Don’t be afraid to walk away from overpriced listings or those in less-than-ideal condition. There are good homes out there—especially if you’re working with a REALTOR® who knows how to spot them quickly. Key Neighborhood Trends In neighborhoods like Wood Ranch, Big Sky, and Central Simi Valley, we’re seeing faster turnaround times and above-asking offers. Buyers are prioritizing walkability, school ratings, and access to parks, shopping, and transportation corridors. In contrast, properties in more remote or dated subdivisions may sit longer unless priced competitively or renovated to reflect buyer preferences. Rental Market Snapshot While this blog is focused on homeownership, it’s worth noting that the rental market in Simi Valley is also tight, with high demand for 3-bedroom single-family homes. For investors, this could present a unique opportunity. Simi Valley continues to show resilience and promise. Whether you’re entering or exiting the market, working with an experienced local agent can help you navigate pricing, negotiations, and timing to your advantage. If you’re ready to explore your options, or just want a no-pressure chat about your home’s value, I’d be honored to be your guide. Let’s connect for a personalized plan that aligns with today’s market and your goals.