Marketing your home

Marketing YOUR Home

WHY?
MORE EXPOSURE =
MORE BUYERS =
MORE OFFERS = MORE $$$!

The most important part of listing a home is not what the agent does to get the listing but what he/she does with the listing once he/she has it. After listing YOUR home, I do the following:

A
• Current Market Evaluation on your home
• Estimated Proceeds Sheet
• Curb to curb checklist

B
Discuss ordering the following:
• Home protection plan during the listing period
• Physical inspection before home goes on the market
• Termite report
• Natural hazards report
• All the necessary seller disclosures

C
Place your home on Troop.com TV
• For filming & airing information, contact me today!

D
Advertise your home on 97.1 KLSX Open House Radio
• One of the most effective marketing techniques I use to bring potential buyers to your home. Of the 400,000+ licensed real estate agents in California, no one offers    this kind of exposure!

E
Place a Troop Real Estate “FOR SALE” sign on the property

F
Provide a 24 Hour Toll Free # for buyers to call

G
Email a feature sheet to 600+ Troop Real Estate agents across the county

H
Place your home on the Multiple Listing Service
• As a member of several Multiple Listing Services, your home will go into all applicable MLS systems. Some of which include the San Fernando Valley, Santa Clarita    Valley, Simi Valley/Moorpark, Conejo Valley, Ventura, Antelope Valley, Burbank/Glendale and the Greater Los Angeles areas.

I
Place your home in local print media which may include
• The Daily News
• Ventura County Star
• Los Angeles Times
• Simi Valley Acorn
• Specialty Print Advertising
•Homes & Land
• The Real Estate Book
• Press Releases in Local News Publications

J
For Luxury Homes & Estates, I also offer advertisement in:
• Luxury Real Estate Magazine
• Unique Homes
• The Robb Report Collection
• duPont Registry
• Wall Street Journal
• Variety
• Estates West

K
Place your home on the Internet.
• Your home’s own web page
• REALTOR.com
• Troop Real Estate.com
• Front page of Personal website
• Craigslist.com
• Real Estate websites across the Nation using IDX technology
• Prepare Virtual Tour

L
Talking House Transmitter
• Transmitting information about your home 24/7. Procurring only the most serious buyers.

M
• Special Feature Cards
• Prepare a photo brochure on your home
• Flyer stand inside the property (w/color flyers)
• Flyer box outside the property (w/B&W flyers)

N
Install Keysafe

O
• Office Caravans (on Tuesdays)
• MLS/Broker Caravans (on Fridays)

P
• “New on the Market” postcards

Q
“E-marketing” strategies:
• e-flyers
• e-just listed cards
• e-open house postcards
• e-brochures
• e-home postcards
• e-newsletters

R
Database cross reference:
• Troop database
• Personal database (Your home is advertised to all of my clients, past clients, family, friends, vendors, etc. in my personal database via phone, mail and/or email)
• Past client database (Referral rewards are offered to all of my past clients who help SPREAD THE WORD on your home)
• Agent/Broker database (Cross referencing your home to a list of agents who have shown our other listings in the same price range and who have shown previous    homes similar to yours)
• Buyer/Broker database (Troop Real Estate is one of the few brokerage firms who work with buyers EXCLUSIVELY. We cross reference the amenities and price    range to the features of your home to a list of EXCLUSIVE buyers)


S
Open houses:
• Mortgage representatives will accompany an agent to your open house to qualify buyers on the spot!
• Hosted Broker Open House

T
Promotion to lenders:
• Letting qualified buyers know about your home
• Offer agents & broker incentives to sell your home
• Offer buyers incentives to purchase your home

U
The benefits of relocation!
• We bring buyers to Los Angeles & Ventura Counties by being members of various regional, national, and International referral/relocation organizations. Visit our    relocation page for more information.

V
Follow up with potential buyers

W
Follow up with agents that show the home

Y
I keep in constant communication with you

Z
If your home has not sold in 3 weeks, I reassess your home’s value and market conditions. I repeat and adjust my marketing strategies in accordance to your home and the market conditions.

I DON’T GET PAID UNTIL YOUR HOME SELLS!!!




 
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